Dark Side of Tanning campaign
Published 29 June 2018
The Dark Side of Tanning Campaign shows the dangers of tanning and that damage can happen to skin even before it starts to show signs of burning.
It reveals the damage that occurs at a cell level and how this can lead to a deadly melanoma.
The campaign challenges the belief that a tan looks healthy and prompts viewers to re-consider their sun protection behaviour.
Melanoma is one of the most serious cancer issues affecting our young people, but we can reduce the risk by getting everyone to protect their skin when they're outdoors this summer.
There's nothing healthy about a tan
30 second television commercial
Boy playing footy
Boy playing footy
30 second television commercial
Girl at the beach
Girl at the beach
30 second television commercial
Campaign evaluation
Melanoma awareness campaign 2009-10 Dark Side of Tanning Summary Report
Downloadable items
"Perfect conditions for melanoma"
"You don't have to get a tan to get melanoma"
"Skin cells in trauma"