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Find the NSW 2000

Who produced this campaign?

Cancer Institute NSW

Campaign description

Over 2000 women in NSW aged 50–to74 may have breast cancer and not know it.

BreastScreen NSW launched the campaign FIND the NSW 2000 to encourage all women aged 50–to74 to have a screening mammogram every two years.

The campaign is fronted by our celebrity ambassador, Jean Kittson, who is a comedian, writer and performer.

The message was spread through Jean and other ambassadors, local events, and our Facebook and Twitter accounts throughout April 2016.

Target audience

Women aged 50–74.

Media channels

  • Video
  • Print