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Kerri's story


"If you don't make time, you may never have time." - Kerri's breastscreen story

Other commitments are often the reason that women put off their mammograms.

Kerri is a prime example of why women need to screen and urges women to have their mammograms, to give themselves the best chance of finding breast cancer early.

Campaign description

On April 23 2017, BreastScreen NSW will broadcast a repeat of ‘Kerri’s Story’, a TV campaign to encourage women aged 50 – 74 to have a potentially life-saving mammogram.

The campaign first ran in May 2016 and resulted in an increase of 7% in screens amongst women aged 50 –74.

The campaign features the story of Kerri Welsh, who was diagnosed with breast cancer in 2009 after a routine mammogram.

The campaign is on television from 23 April to 28 May, 2017

Target audience

Women aged 50–to74.

Who produced this campaign?

Cancer Institute NSW

Media channels

  • Television
  • Print (Magazines)
  • Social Media (Facebook)
  • Search Engine Marketing