A Pap Test Can Save Your Life

Campaign description

The aim of this campaign was to increase awareness of cervical cancer and to encourage Aboriginal women aged 18 to 69 years to have a Pap test every two years.

The campaign was based on the stories of two Aboriginal Community champions and resources developed included a video, posters, a factsheet and brochure.

A joint strategy with BreastScreen NSW, the campaign achieved high levels of engagement; with over 160 community members and health professionals attending six community events across NSW.

 A qualitative evaluation found the community events:

  • increased awareness of the benefits of breast and cervical screening.
  • encouraged open discussion about cancer.
  • increased the intention to screen among participants.

Over 55,000 printed breast and cervical screening resources were also distributed throughout NSW.

Who produced this campaign?

Cancer Institute NSW

Campaign target audience

Aboriginal women aged 18 to 69.

Media channels

  • Print

  • Digital