Aboriginal Quit Smoking

The Aboriginal Quit Smoking campaign promoted the Aboriginal Quitline telephone service and the iCanQuit website as free support resources available to Aboriginal smokers in NSW. 

Running in bursts from November 2015, until June 2016 the campaign targeted Aboriginal audiences across radio, press, digital display and Facebook.

Campaign target audience

Aboriginal NSW people who smoke.

Who produced this campaign?

Cancer Institute NSW

Female Quitline radio ad

Male Quitline radio ad