Who produced this campaign?

Cancer Institute NSW

Campaign description

The Excuses campaign encourages smokers to put quitting on “today’s agenda” by tackling common excuses for delaying quitting.

The key message of the series: Quitting is hard…but you're not alone. The television commercials remind smokers that help to quit smoking is just a phone call way to the Quitline 13 78 48.

Quit smoking support is available through the iCanQuit.com.au and the NSW Quitline (13 7848).