Who produced this campaign?

Cancer Institute NSW

Campaign description

The iCanQuit campaign demonstrated the value, importance and role of willpower in quitting smoking. Informed through research with NSW smokers this campaign challenged smokers to re-think their understanding of willpower and how they could use willpower if they were planning to quit.

Every cigarette you don't smoke is making your willpower stronger.

Quit smoking support is available through the iCanQuit.com.au and the NSW Quitline (13 7848).