New Year, New You
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2022/23 Campaign overview - 'New Year, New You'
Through research and social listening insights, we know that New Year is a peak quitting period for people who smoke, as they make their resolutions and have the mindset of making personal commitments or goals.
The more prepared the person feels the more likely they are for it to be a successful quit attempt. To leverage this heightened relevancy, the Cancer Institute NSW has planned a tactical campaign to encourage people to quit smoking over New Year with ‘Be Smoke Free in ‘23’.
This campaign will capture the audience in their contemplation stage before new year and support them through their preparation and action stages of the quit process.
Campaign assets
The ‘New Year, New You’ campaign aims to support adults 18+ who smoke to keep their new year resolution to quit smoking, driving them to the support services.
We welcome everybody’s help in promoting the campaign and messages. If you are interested, please share the assets below or reach out to the team for more information at:
CINSW-Prevention@health.nsw.gov.au
Download 2022/23 'New Year, New You' campaign toolkit flyer (PDF)
2021/22 Campaign overview - 'New Year, New You'
We know through research and social listening insights that the New Year is a peak quitting period for people who smoke, with people having a mindset of making personal commitments or goals.
To leverage this heightened relevancy, the Cancer Institute NSW is planning a tactical campaign push to encourage people to quit smoking.
Campaign assets
The 2021 ‘New Year, New You’ campaign aims to support adults 18+ who smoke to keep their new year resolution to quit smoking, driving them to the support services. We welcome everybody’s help in promoting the campaign and messages – if you are interested, please share the assets below or reach out to the team.
Download 2021/22 'New Year, New You' campaign toolkit flyer (PDF)
