We Can Quit
Who produced this campaign?
The We Can Quit campaign had friends and family of smokers, and Australian celebrities quit something in support of them quitting smoking. Emphysema is highlighted as a permanent and irreversible disease to prompt smokers to quit today.
In addition to traditional advertising, We Can Quit's messages were embedded in media content using editorial, advertorials, sponsorship and in-program segments. Three television commercials have been made: an Aussie celebrities group advertisement and individual commercials with Michael O'Loughlin (AFL legend) and Lisa Gormley (Home & Away actress).