Be a UV Legend

Be a UV Legend campaign image

Over summers 2018/19 and 2019/20, Cancer Institute NSW partnered with Cricket NSW to deliver the ‘Be a UV Legend’ skin cancer prevention campaign.

The ‘Be a UV Legend’ campaign included cricket stadium signage showing the Slip, Slop, Slap, Seek and Slide icons, along with ground announcements and sun protection videos on the Big Screen.

Social media content promoting sun safety featuring players from the men and womens Sydney Thunder and Sixers teams were also delivered online.

Tags: Skin Campaign