Appendix 3: Strategic partnerships

Five key domains for strategic partnerships have been identified for an integrated approach to skin cancer prevention activities in NSW.

Forming strategic alliances with a range of relevant sectors

There are many individuals and agencies whose work directly or indirectly influences skin cancer prevention. This includes work at the local community level and in state and national programs, and those working in research.

For example, many stakeholder agencies in NSW are developing initiatives designed to influence healthy built environments, promote sport and other outdoor recreation activities and to encourage the community to engage with their natural environment.

Harnessing their support and engagement through collaborative partnership opportunities will add value to these current efforts, create opportunities for the integration of skin cancer prevention within other population health strategies, manage the system changes required to deliver policy and enable efficiencies in terms of achieving improved health outcomes (including skin cancer prevention) for people in NSW.

Engaging industry for sun protection behaviours

The media, fashion and skin care industries are key influencers in setting social norms around UVR protection behaviours for skin cancer prevention. Mutually beneficial opportunities will be sought with government, non‑government organisations and industry partners to achieve positive change in these norms.

Working in partnership with other jurisdictions to encourage national skin cancer prevention collaborations with relevant industries will enable efficiencies in relation to effort and resources invested in this area.

Engaging individuals, families and communities in skin cancer prevention actions

There have been favourable changes over time in the community’s beliefs and attitudes to UVR protection and in some UVR protection practices. It is important that there is sustained effort to deliver consistent public health messages that improve understanding of the risk of overexposure to UVR and its possible effects.

These messages must reach high risk individuals and families as well as mobilise all communities across NSW to take local action. This may be done through community champions and key influencers and access to information and measures to support the adoption and normalisation of UVR protection practices.

Implementing UVR protection policies and practices for priority settings in the NSW community

A range of UVR protection policies and guidelines have been developed to support the provision of shade and to reinforce UVR protection practices in priority settings across NSW. Future policy action requires top‑down and bottom‑up approaches to improve implementation of policy in practice.

Forming strategic alliances across all layers of government

Local, state and federal to enable program collaborations and efficiencies in program investments. Key stakeholders in skin cancer prevention include a range of government agencies at the local, state and national level.

Actions that raise the profile of skin cancer prevention and the co‑benefits of integrating UVR protection messages and programs into the core business of these government sectors are important for a comprehensive approach to skin cancer prevention for NSW.