Cervical screening campaigns
One of the ways through which the NSW Cervical Screening Program aims to encourage women to participate in regular cervical screening is through social marketing campaigns. These have been shown to be successful in impacting knowledge, awareness and behaviour.
Browse the campaigns and projects that drive the activities of the NSW Cervical Screening Program.
View our campaigns
Cancer Institute NSW is delivering the 2024/25 Cervical Screening Behaviour Change Campaign to motivate women and people with a cervix aged 25–to50 in NSW to participate in the National Cervical Screening Program.
