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The 16 Cancers campaign is an emotionally intense and graphic style campaign that encourages smokers to quit by highlighting that smoking has been linked to up to 16 different types of cancer.

Campaigns developed by Cancer Institute NSW have been used by governments and other organisations around Australia and internationally. They are subject to copyright and require a licensing process.

Win is a new supportive push style anti-tobacco campaign targeting smokers aged 18 to 54 years in NSW. The campaign will run from 22 October to 2 December 2017.

Two community champions were engaged to promote the benefits of cervical screening by sharing their personal stories.

A community engagement strategy targeting Arabic and Chinese to promote the importance of cervical screening.

Press and radio ads were developed to promote cervical screening to women from Arabic, Chinese and Vietnamese speaking communities.

A series of three videos taking the viewer through a woman’s cancer screening journey.

The NSW Cervical Screening Program implements a range of activities within specific priority populations in order to increase cervical screening rates.

Anthony was diagnosed with throat and lung cancer and had an operation to remove his voicebox.

Best Intentions demonstrates the regret of not quitting and the impact it can have on other members of your family.