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National Tobacco Campaign revised

Who produced this campaign?

Cancer Institute NSW

Campaign description

The updated National Tobacco campaign made a stronger connection between the smoking-caused diseases and the graphic health warnings on cigarette packs.

Each 30-second television commercial communicated the immediate health consequences of smoking and prompted smokers to put quitting on today's agenda with the theme Every cigarette is doing you damage.

Revised versions have been developed for:

  1. Artery
  2. Brain
  3. Tumour
  4. Eye
  5. Lungs
  6. Tar

Quit smoking support is available through the iCanQuit.com.au and the NSW Quitline (13 7848).