Aboriginal Quit Smoking mini series

Who produced this campaign?

Cancer Institute NSW in partnership with the National Indigenous Television (NITV) channel.

Campaign description

This 8 part mini-series followed two Aboriginal former smokers and professional rugby league players, Owen Craigie and Timana Tahu.

They shared their quitting journeys to help encourage others in their community to quit the habit for good. The Cancer Institute NSW partnered with NITV channel to create this mini-series to encourage Aboriginal people who smoke, to quit.

Target audience

Aboriginal people who smoke.

Media channels