Cancer Institute Tobacco Tracking Survey (CITTS)

The Cancer Institute Tobacco Tracking Survey (CITTS) has been undertaken since 2005 to evaluate the effectiveness of various anti-tobacco campaigns and to monitor smoking and quitting-related cognitions and behaviours among smokers (and recent quitters) in NSW.

Data coverage

The CITTS is a cross-sectional continuous tracking survey of adult smokers and recent quitters (quit in the last 12 months) that is conducted for up to 50 weeks a year. Currently, 40 smokers or recent quitters recruited using a dual frame (mobile and landline) sampling frame are interviewed each week throughout the year.

Data sources

The data collection for CITTS is performed by a contracted market research agency on behalf of the Cancer Institute NSW.

Data availability

The CITTS data is accessible via four modularised data files upon request:

  1. Demographics – excludes postcode, Aboriginality, specific language spoken at home and sexual orientation
  2. Campaign Recall (unprompted awareness)
  3. Campaign Recognition and Diagnostics
  4. Smoking and Quitting

The Demographics and Smoking and Quitting modules will be updated every six months until the collection ceases. They will be released according to the following schedule:

  • 30 April - which will include data from July to December of the previous year; and
  • 31 October - which will include data from January to June of the same year.

Note: the Demographics and Smoking and Quitting modules available for release contain data from 2005 to 2015.

The Campaign Recall and Campaign Recognition and Diagnostics modules will be released according to the following schedule:

  • 31 October - which will include data from January to December of the previous year.

Note: the Campaign Recall and Campaign Recognition and Diagnostics modules available for release contain data from 2005 to 2014.

Data elements

Data dictionaries for each of the four modularised data files are available upon request.

Data quality

Refer to the CITTS Data Quality Statement.

Data custodian

Manager, Business Intelligence and Information Systems, Cancer Screening and Prevention
Cancer Institute NSW
PO Box 41
ALEXANDRIA NSW 1435

All questions relating to this dataset should be directed to:

Email: cinsw-data@health.nsw.gov.au
Phone: 02 8374 5600